https://umerqureshi.com/blog/ Notes on AI search, answer engine optimization and marketing process. en Fri, 07 Aug 2026 12:05:06 +0000 https://umerqureshi.com/blog/aeo-checklist-small-teams.html https://umerqureshi.com/blog/aeo-checklist-small-teams.html Tue, 04 Aug 2026 15:20:00 +0000 Most AEO advice assumes a specialist and a budget. This is the version for a team of one, ordered by what actually returns the most first. https://umerqureshi.com/blog/ai-content-agent-cost.html https://umerqureshi.com/blog/ai-content-agent-cost.html Tue, 28 Jul 2026 09:05:00 +0000 Model tokens are the small number. Here is where the money actually goes in an AI content pipeline, and the guardrails that keep it predictable. https://umerqureshi.com/blog/dmaic-for-seo.html https://umerqureshi.com/blog/dmaic-for-seo.html Thu, 23 Jul 2026 14:55:00 +0000 SEO fails more often on process than on tactics. DMAIC is the discipline that turns a list of activities into a programme you can actually defend. https://umerqureshi.com/blog/find-dying-pages-search-console.html https://umerqureshi.com/blog/find-dying-pages-search-console.html Tue, 14 Jul 2026 10:25:00 +0000 Traffic loss usually arrives as a slow slide across many pages, not a cliff. Here is how to catch it in Search Console while it is still cheap to fix. https://umerqureshi.com/blog/schema-markup-for-ai.html https://umerqureshi.com/blog/schema-markup-for-ai.html Thu, 09 Jul 2026 15:50:00 +0000 Most schema advice is a list of every available type. Only a few genuinely change how machines understand your business. Here are those, and why. https://umerqureshi.com/blog/check-if-ai-mentions-your-brand.html https://umerqureshi.com/blog/check-if-ai-mentions-your-brand.html Wed, 01 Jul 2026 09:35:00 +0000 You cannot improve what you have never measured. Here is a free, repeatable way to find out whether assistants name your company, and how that changes. https://umerqureshi.com/blog/structure-blog-post-ai-quotes.html https://umerqureshi.com/blog/structure-blog-post-ai-quotes.html Thu, 25 Jun 2026 14:10:00 +0000 Being quoted is mostly a structural problem. The same information, arranged differently, is the difference between a citation and a skipped page. https://umerqureshi.com/blog/rankings-held-traffic-fell.html https://umerqureshi.com/blog/rankings-held-traffic-fell.html Tue, 16 Jun 2026 08:45:00 +0000 Position three still says position three, and the clicks are gone anyway. That pattern has a name, a diagnosis you can run today, and a response. https://umerqureshi.com/blog/llms-txt-explained.html https://umerqureshi.com/blog/llms-txt-explained.html Thu, 11 Jun 2026 15:30:00 +0000 llms.txt is a proposed standard for telling AI systems which parts of your site matter. Here is what it does, what it does not, and whether to bother. https://umerqureshi.com/blog/get-cited-by-chatgpt.html https://umerqureshi.com/blog/get-cited-by-chatgpt.html Wed, 03 Jun 2026 10:15:00 +0000 Assistants name a small set of sources per topic. Getting into that set is a repeatable process, not luck. Here is the sequence that works. https://umerqureshi.com/blog/what-is-generative-engine-optimization.html https://umerqureshi.com/blog/what-is-generative-engine-optimization.html Thu, 28 May 2026 14:40:00 +0000 GEO is the practice of making your content the source a generative model reaches for. Here is the definition without the hype, and what it asks you to change. https://umerqureshi.com/blog/aeo-vs-seo.html https://umerqureshi.com/blog/aeo-vs-seo.html Tue, 19 May 2026 09:20:00 +0000 Answer engine optimization is not a replacement for SEO. It is what happens to SEO when a machine reads your page before a human ever sees it.